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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsI despair... : Study finds 16.4 million Americans think chocolate milk comes from brown cows
According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows.
The survey was conducted by the Innovation Center of US Dairy in April. 1,000 adults 18 and over were asked questions about the role milk plays in their daily lives, Food & Wine reported.
The study found 48% of respondents weren't sure where chocolate milk came from. Seven percent thought chocolate milk only comes from brown cows.
That adds up to about 16.4 million people, more than the population of Ohio.
The Washington Post linked the study to past studies that consistently show many Americans have no idea where their food comes from. For example, a study in the 1990s found that nearly 20% of people did not know hamburgers are made from beef.
http://www.nbc4i.com/news/u-s-world/study-finds-surprising-number-of-americans-think-chocolate-milk-comes-from-brown-cows/1064794299
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In other words.....how Trump won.....How the hell do people not know chocolate milk actually comes from goats....
madaboutharry
(40,248 posts)Answer: Pink cows!
redwitch
(14,954 posts)I never hope to see one.
But I can tell you anyhow
Id rather see than be one.
And grape milk would be so gross!
vlyons
(10,252 posts)Gothmog
(146,035 posts)NightWatcher
(39,343 posts)bronxiteforever
(9,287 posts)sinkingfeeling
(51,501 posts)bdamomma
(63,978 posts)and they are thinking about merging the Dept. of Education and Dept of Labor together?? WTF!
sl8
(14,058 posts)From https://theconversation.com/take-that-chocolate-milk-survey-with-a-grain-of-salt-80178
June 28, 2017 9.05pm EDT
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We reached out to Lisa McComb, the senior vice president of communications for Dairy Management, Inc., about the survey. She confirmed that its not publicly available. The purpose of the survey was to gauge some interesting and fun facts about consumers perceptions of dairy, not a scientific or academic study intended to be published, she told us.
Story feeds a popular narrative and media missed it
Questions about the original findings aside, theres reason to explore how the media covered the chocolate milk survey.
The results were instantly shared and republished by a mind-boggling number of outlets (a Google Trends search for chocolate milk and brown cows shows a spike beginning June 15th). This factoid likely garnered such massive attention because it feeds into a popular narrative about American ignorance and science illiteracy.
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