General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsI have to say that I am offended by that new
Sandals ad on cable. All white tourists in their swimwear being served by an Afro-Jamaican in a suit and tie in the fucking hot sun - and they dare to play Marley's Three Little Birds.
Come on Marley Family - say NO to this fucking racism.
https://www.ispot.tv/ad/nRWP/sandals-resorts-dont-worry-about-a-thing-song-by-bob-marley
MontanaMama
(23,367 posts)They didnt even try to get it right.
malaise
(269,292 posts)NotHardly
(1,062 posts)Skittles
(153,307 posts)that sounds glaringly bad
malaise
(269,292 posts)Skittles
(153,307 posts)I would feel bad laying on the beach while someone in a SUIT served me drinks.......that seems a bit much.
jimfields33
(16,123 posts)Group of vacationers. But the workers do all seem to be Afro-Jamaican. The commercial could at least make the vacationers more diverse to reality.
malaise
(269,292 posts)That and the use of Marley's song.
jimfields33
(16,123 posts)Of course, one thing I see is that change only happens if we demand it. I think Ill write a complaint to the corporate headquarters and throw a tweet on twitter expressing my distaste for the commercial.
BannonsLiver
(16,547 posts)They no doubt licensed the song for use by Sandals. They retain very strict licensing controls over his image and music, as Im sure youre well aware.
Dark n Stormy Knight
(9,776 posts)I mean, it's to be expected in an ad for expensive touristy vacations, but they all look like paragons of vapid consumerism.
johnp3907
(3,736 posts)Dream Girl
(5,111 posts)Maru Kitteh
(28,346 posts)Yeah, all their commercials (or the greatest portion at least) are racist as HELL.
malaise
(269,292 posts)the Caribbean sea
Celerity
(43,749 posts)Steelrolled
(2,022 posts)One the list of most racist advertisements, I don't think this would make the list.
AnotherMother4Peace
(4,260 posts)a horrible company it is. Something to the effect of "have a waiter 'walk across water' to bring you drinks just because you can" - white lounging couple in swimsuits and black waiter in formal wear. It struck me as a particularly ugly message.
marybourg
(12,650 posts)in the ad.
Celerity
(43,749 posts)EX500rider
(10,891 posts)3 out of 16 is actually higher then that %wise.
And I don't see much wrong in showing black workers in a country that is predominately black.
Showing Asian or white employees would be a unusual choice in a country that is 92.1% black.
kskiska
(27,051 posts)Trumpocalypse
(6,143 posts)Most ad agencies are overwhelmingly white.
I_UndergroundPanther
(12,508 posts)To rich elitist fuckfaces.
It disgusts me .
ancianita
(36,221 posts)I just hate it.
I really don't know if his music is in the public domain or not, but if the Marley Family can sue, I hope they do.
secondwind
(16,903 posts)in the Caribbean, are not white. You would be hard pressed to find a white waiter in Jamaica. And I did see two black couples.
With all the crap that is out there, I would give this a pass... seriously. We live in the Dominican Republic, and in all the years I have been in and out of this country, I never saw a white housemaid or cook. It is what it is. Believe me when I tell you that in these islands folks are very happy to even have a job.
And please don't take it the wrong way, because I DO understand where you are coming from.. I am white, but I have black in my family.
malaise
(269,292 posts)but given the current racial tensions, I really find it even more insensitive that usual.
I get your point re who works in the service industry On the other hand I did see a lady come to clean every two weeks at my sister's home in Denmark - she was white but she did drive a Volvo
secondwind
(16,903 posts)lunatica
(53,410 posts)The emphasis on kiss ass servitude is completely unnecessary.
Every time I see that slavish servitude crap in ads it pisses me off. People working in service jobs like that dont think much of customers who indulge their horrid egos. Ugh!
I was a waitress for a few years when I was a single mother decades ago. I learned everything I ever needed to learn about nasty people during those years. It also taught me to appreciate nice people. They make up for the asshole types.
Warpy
(111,456 posts)I generally don't watch during election years.
That Sandals ad sounds beyond stupid and insulting. I know I'm not that interested in anything quite that lily white. I hope Marley's ghost haunts them and the ad agency they rode in on.
Rebl2
(13,594 posts)DesertRat
(27,995 posts)BannonsLiver
(16,547 posts)edhopper
(33,666 posts)not a bug.
FreeState
(10,588 posts)Even though they now allow us I wouldnt support them. Add their apparent racism and its a hard pass for me.
cwydro
(51,308 posts)Well I hope these stereotypes will be tested in 6 months when the US swears in its first Afro Jamaican Tamil American VP!!!!!
0rganism
(23,991 posts)something like that could help white people understand
Volaris
(10,278 posts)thought Spike Lee's White Mans Burden was the scariest movie he'd ever seen. Historic role reversal is the thing they fear MOST.
malaise
(269,292 posts)That's the truth
TheBlackAdder
(28,255 posts)yardwork
(61,785 posts)Aren't the resorts themselves built on a hopelessly racist model? My understanding is that white tourists are waited on day and night by Afro-Jamaican servers dressed in formal clothes.
I understand that people need jobs, but it seems to me that the entire model is racist and colonialist - not to mention environmentally damaging, culturally negating of the history of Jamaica, and probably exploitative of the employees. All to create a fantasy for white tourists.
I just can't imagine a way to make that any less offensive. Using Bob Marley's song without a shred of irony seems unsurprising in this context.
Sort of like Trump's behavior. Unsurprising but nonetheless shocking.
EX500rider
(10,891 posts)yardwork
(61,785 posts)EX500rider
(10,891 posts)gollygee
(22,336 posts)I know quite a few Black families who have vacationed in Jamaica. Just have more diversity among the guests.
yardwork
(61,785 posts)gollygee
(22,336 posts)They need to get rid of that.
EX500rider
(10,891 posts)The tourism industry earns over 50 percent of the country's total foreign exchange earnings and provides about one-fourth of all jobs in Jamaica.
https://en.wikipedia.org/wiki/Economy_of_Jamaica#Tourism
malaise
(269,292 posts)GFG!
EX500rider
(10,891 posts)That has more do due with the countries natural beauty and close proximity to the US.
The UK outlawed the practice with Slavery Abolition Act 1833. And left Jamaica in 1962, it was still under the british flag though when I was born in Montego Bay earlier in 1962.
Demovictory9
(32,493 posts)beaches that the local can't access. I purposely stayed in a regular hotel.. not a resort like sandals.
EX500rider
(10,891 posts)The private beaches are most likely to reassure the tourists that they will be safe.
They get too many tourist murders or muggings and they will lose the tourists to somewhere considered safer and the locals will suffer.
https://en.wikipedia.org/wiki/List_of_countries_by_intentional_homicide_rate
malaise
(269,292 posts)in the hot sun to people on beaches. That is one seriously sick fantasy.
yardwork
(61,785 posts)It's the resort that's sick. The ad just reflects it.
Tom Rinaldo
(22,919 posts)They've been running ads like that for years. Usually they try to slip in a quick shot of a couple of African American tourists being served also to "soften" the image.
kcr
(15,327 posts)I'm glad I've never been to their resort, and don't plan to.
Demovictory9
(32,493 posts)so many American Black people go to Jamaica... I am surprises at how tone deaf corporations can still be.