BTRTN: What's the Slogan on The Blue Hat?
Born To Run The Numbers notes that Republicans have their "hat" -- the ubiquitous red cap with the words "Make America Great Again." Sure, it may not be the greatest political slogan of all time, but they have one... and Democrats don't. And that's important: Democrats need to be able summarize exactly what they stand for – and why you should vote for them -- in a single, pithy, powerful, memorable 5-7 word sentence. Today, BTRTN makes its recommendation for what should go on the "Blue" hat:
http://www.borntorunthenumbers.com/2024/03/btrtn-whats-slogan-on-blue-hat.html
Excerpts: "Smart marketers understand the golden rule of advertising: focus. You must find a singular, powerful message... simple enough for your target to remember what you stand for, and powerful enough to engender loyalty, advocacy, and action... Put a great tagline on the end of your commercials, your digital ads, your direct marketing, and suddenly all of your messaging begins to feel cohesive, consistent, and additive. It multiplies the impact...
"So what slogan should go on the blue hat? Today let’s walk through a disciplined methodology to find the right words. You may not agree with the slogan I recommend, but perhaps you’ll feel compelled to join us in urging Democratic leaders to come up with something that is powerful and poetic...
"We need a hat. Now..."
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