Days after President Donald Trump clinched a surprise victory in the 2016 presidential election, Mark Zuckerberg touted his company’s influence in politics. The CEO proclaimed he was “proud” Facebook had given many “a voice in this election.”

“We helped millions of people connect with candidates so they could hear from them directly and be better informed,” Zuckerberg wrote on Facebook.

Now, on the eve of a matchup between Trump and President Biden, Meta is changing course.

After years of pitching its suite of social media apps as the lifeblood of campaigns, Meta is breaking up with politics. The company has decreased the visibility of politics-focused posts and accounts on Facebook and Instagram as well as imposed new rules on political advertisers, kneecapping the targeting system long used by politicians to reach potential voters.