General Discussion

Celerity

(43,764 posts) Wed Apr 24, 2024, 08:38 AM Apr 24

Caitlin Clark set to ink record Nike deal valued at $28m over eight years

https://www.theguardian.com/sport/2024/apr/23/caitlin-clark-nike-contract-signature-shoe-deal-indiana-fever

Caitlin Clark appears to be on the cusp of setting another record. The most prolific scorer in NCAA Division I history and the No 1 overall pick in the WNBA draft will continue her association with Nike by signing a $28m contract that spans eight years and includes a signature shoe.

The Wall Street Journal and The Athletic reported the pending deal, citing unnamed people familiar with the negotiations between the sportswear giant and Clark’s agents. Excel Sports Management, which represents Clark, declined to comment. Nike did not immediately respond to a request for comment from the Associated Press.

Clark’s initial name, image and likeness deal, signed in 2022, expired at the end of the 2023-24 season. The new deal would be the richest sponsorship contract for a women’s basketball player. Under Armour and Adidas also participated in contract discussions with Clark’s team in February, according to the WSJ and Athletic. Puma also showed some interest but walked away when told the bidding would start at $3m per year, according to the WSJ.

Clark received offers of $16m over four years from Under Armour and $6m over four years from Adidas, with both including a signature shoe, according to the WSJ. Clark earned about $3m in NIL money at Iowa with deals she has had with State Farm, Gatorade and others, according to On3.com.

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11 replies

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Highlight:

Caitlin Clark set to ink record Nike deal valued at $28m over eight years (Original Post) Celerity Apr 24 OP

Good for her. Hotler Apr 24 #1

Impressive malaise Apr 24 #2

She's a smart girl calguy Apr 24 #4

Yikes.... DemocratInPa Apr 24 #3

Easily..... FarPoint Apr 24 #5

I am not taking away from her accomplishments.. DemocratInPa Apr 24 #11

she is being paid that because she will drive sales Celerity Apr 24 #6

Love her BeyondGeography Apr 24 #7

I'm Surprised It Isn't Higher. ProfessorGAC Apr 24 #8

The Nike deal is only the beginning. Caitlin's a star, she's going to make a bundle from endorsements deals. sop Apr 24 #9

Check this as well malaise Apr 24 #10

Hotler

(11,484 posts)

1. Good for her.

Reply to Celerity (Original post)

Wed Apr 24, 2024, 08:39 AM

Apr 24

malaise

(269,305 posts)

2. Impressive

Reply to Celerity (Original post)

Wed Apr 24, 2024, 08:41 AM

Apr 24

Rec

calguy

(5,351 posts)

4. She's a smart girl

Reply to malaise (Reply #2)

Wed Apr 24, 2024, 08:52 AM

Apr 24

I wondered what she studied in school, so I looked it up and found out she majored in Marketing. So far she's done an amazing job at marketing herself, and hasn't even played her first professional game yet.

DemocratInPa

(371 posts)

3. Yikes....

Reply to Celerity (Original post)

Wed Apr 24, 2024, 08:48 AM

Apr 24

We continue to overrate athletes, and other celebrities..

Just imagine, if they gave her 10M and gave the other 18M to homeless shelters, or to help fight something.

FarPoint

(12,486 posts)

5. Easily.....

Reply to DemocratInPa (Reply #3)

Wed Apr 24, 2024, 08:54 AM

Apr 24

Both can be done......let's not minimize this fine accomplished woman.

DemocratInPa

(371 posts)

11. I am not taking away from her accomplishments..

Reply to FarPoint (Reply #5)

Wed Apr 24, 2024, 08:34 PM

Apr 24

I am just saying paying an athlete 28M to be a face of attire or shoes is way too much....

Celerity

(43,764 posts)

6. she is being paid that because she will drive sales

Reply to DemocratInPa (Reply #3)

Wed Apr 24, 2024, 08:58 AM

Apr 24

Just imagine, if they gave her 10M and gave the other 18M to homeless shelters, or to help fight something.

Some here's idea of 'fight something' would be to give it to Israel to aid in their killing more civilians

BeyondGeography

(39,393 posts)

7. Love her

Reply to Celerity (Original post)

Wed Apr 24, 2024, 09:04 AM

Apr 24

She’s a team player. Great shooter and ball handler. And she passes the ball to her teammates. Brilliantly.

Only a total gym rat can play the way she does. Give her a ball and a hoop and an acceptable playing surface and she’ll be happy. The rest is just icing on the cake.

ProfessorGAC

(65,407 posts)

8. I'm Surprised It Isn't Higher.

Reply to Celerity (Original post)

Wed Apr 24, 2024, 09:07 AM

Apr 24

With the profile she's created for herself, $3.5 million per year seems like a bargain for Nike.
But, good for her. Basketball-wise, she's the goods.

sop

(10,299 posts)

9. The Nike deal is only the beginning. Caitlin's a star, she's going to make a bundle from endorsements deals.

Reply to Celerity (Original post)

Wed Apr 24, 2024, 09:37 AM

Apr 24

malaise

(269,305 posts)

10. Check this as well

Reply to Celerity (Original post)

Wed Apr 24, 2024, 09:58 AM

Apr 24

Bravo Alexis
https://www.washingtonpost.com/sports/olympics/2024/04/23/alexis-ohanian-is-funding-women-only-track-event-this-fall/

Add snip
OLYMPICS
Alexis Ohanian makes an unprecedented investment in women’s track

By Adam Kilgore
April 23, 2024 at 6:00 p.m.
NEW YORK — Alexis Ohanian, the billionaire co-founder of Reddit and husband of Serena Williams, had some questions for one of the fastest female sprinters in the world.
Already a co-owner of a professional women’s soccer franchise, Ohanian developed a sudden curiosity in women’s track and field last year. He reached out to Gabby Thomas, an Olympic medalist who figures to be one of the faces of the Paris Games this summer, and picked her brain.

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