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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBig Dairy’s latest smear tactic
from Grist:
Big Dairys latest smear tactic
By Andy Bellatti
17 Feb 2012 7:45 AM
There was a time, not too long ago, when Americans milk options were limited to various forms of cows milk (i.e. full-fat, reduced-fat, skim, lactose-free). But times have changed. Soy was the first non-dairy milk to go mainstream in the mid 1990s, and you can find milk varieties including almond, coconut, hazelnut, hemp, oat, and sunflower seed on supermarket shelves,
Much like an only child who is the center of attention until a sibling comes along, Big Dairy has started to lash out. Alternative milks are no longer relegated to the vegan world; many vegetarians and omnivores also purchase and consume plant-based milks. This is bad news for Big Dairy (a.k.a. The California Milk Processor Board).
Behold their latest campaign Real Milk Comes From Cows (tagline: many imitations, still no equal). The idea, apparently, is to point out all the ways in which plant-based milks have cooties. One of their inane recent ads can be seen in the screenshot below:
Coconut milk is described as spooky for looking so real, or similar to cows milk. Hazelnut milk is supposed to creep us out because of the stuff on the bottom, Almond milk is dissed for having a funky color, and soy milk is unveiled as a product that doesnt come from a cow (when did it ever claim to?). ...............(more)
The complete piece is at: http://grist.org/food/big-dairys-latest-smear-tactic/
MoonRiver
(36,926 posts)ALL information regarding health points away from animal based diets. We the consumer have other options now and we're utilizing them. I love almond milk, btw.
no_hypocrisy
(46,311 posts)Why don't they try taking that stuff out of their product if they truly want to compete?
flobee1
(870 posts)Talk about some spooky milk!
Scuba
(53,475 posts)qb
(5,924 posts)Even if I were no longer lactose intolerant, I'd never go back to dairy. Gross.
Jello Biafra
(439 posts)Morning Dew
(6,539 posts)More than 500,000 dairy cows slaughtered between 2003 and 2010 to raise the price of milk.
http://www.citypages.com/2012-02-01/news/cooperatives-working-together-uses-herd-retirement-to-fix-milk-prices/
Critics of Big Dairy say herd retirement is symptomatic of an industry almost unrecognizable from what it was 30 years ago. As small family farms like Sonneker's disappear, they're replaced by massive operations designed to produce at high volume. The once-modest farmer cooperatives have turned into nationwide conglomerates that dominate the market.
For the consumer, the timing of herd retirement was particularly galling. Since the economic downturn in 2008, food costs and hunger have affected a growing number of Americans, says Chris Waldrop, director of the Food Policy Institute at the Consumer Federation of America.
"The economy was downmore people were out of work, more people were relying on food stamps," Waldrop says. "If prices rise on a staple like that, it makes it harder for consumers to put food on the table."