General Discussion

Adenoid_Hynkel

(14,093 posts) Sat Feb 25, 2012, 03:50 AM Feb 2012

Really?! The Lorax Is Being Used To Shill For SUVs

Irony died this week when the hyper-saccharine, “rainbow-barf monstrosity” 3D-CG film adaptation of Dr. Seuss’s The Lorax announced they were partnering with Mazda to greenwash their CX-5 sport utility vehicle. Are you kidding me?

Mother Jones‘ Kate Sheppard observes that “the car is a standard fuel-injection-engine SUV” and while, “apparently better than other SUVs on the market” it still was “not that good.”

In the ad, a narrator gives a disgustingly cheery overview of the car:

Who delivers outstanding fuel efficiency without compromising the joy of driving?

Mazda! With SKYACTIV® TECHNOLOGY and who received the only certified truffula tree seal of approval…

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more:
http://www.mediaite.com/online/really-the-lorax-is-being-used-to-shill-for-suvs/

9 replies

= new reply since forum marked as read

Highlight:

Really?! The Lorax Is Being Used To Shill For SUVs (Original Post) Adenoid_Hynkel Feb 2012 OP

Did someone say puking rainbows? sakabatou Feb 2012 #1

It took a group of fourth-graders using change.org to get Universal Adenoid_Hynkel Feb 2012 #2

in that spirit: Adenoid_Hynkel Feb 2012 #5

are you fuckin kidding me? unless this piece of shit gets better then 50mpg I'm not impressed Devil_Fish Feb 2012 #3

As someone who loved Dr. Seuss jsmirman Feb 2012 #6

A quick google has indicated best mpg of 35 hwy. Which we all know translates to 25 mpg in the real Devil_Fish Feb 2012 #4

I'll stick to the original, cell animated movie, since there's no product placement in it. JNathanK Feb 2012 #7

Looks like an ad AGAINST SUVs to me!!! Fuck THAT theed. HopeHoops Feb 2012 #8

Par for the course raouldukelives Feb 2012 #9

sakabatou

(42,204 posts)

1. Did someone say puking rainbows?

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 03:53 AM

Feb 2012

Adenoid_Hynkel

(14,093 posts)

2. It took a group of fourth-graders using change.org to get Universal

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 04:09 AM

Feb 2012

to get Universal to even mention the environment in the film's promotion

Adenoid_Hynkel

(14,093 posts)

5. in that spirit:

Reply to Adenoid_Hynkel (Reply #2)

Sat Feb 25, 2012, 04:27 AM

Feb 2012

"MAZDA: Stop forcing the Lorax to sell dangerous, polluting cars"
http://www.change.org/petitions/mazda-stop-forcing-the-lorax-to-sell-dangerous-polluting-cars

Devil_Fish

(1,664 posts)

3. are you fuckin kidding me? unless this piece of shit gets better then 50mpg I'm not impressed

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 04:14 AM

Feb 2012

Doctor Seuss must be turning in his grave.

jsmirman

(4,507 posts)

6. As someone who loved Dr. Seuss

Reply to Devil_Fish (Reply #3)

Sat Feb 25, 2012, 04:45 AM

Feb 2012

and I imagine that I'm far from alone in that regard - this is hard to swallow.

Devil_Fish

(1,664 posts)

4. A quick google has indicated best mpg of 35 hwy. Which we all know translates to 25 mpg in the real

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 04:26 AM

Feb 2012

World.

you are still better off with a VW Golf TDI Diesel which gets better then 40 mpg.

or if you are really concerned and live within 30 miles from your work like 80% of Americans then ditch gas all together and go with a Nissan Leaf.

On edit:

They claim the diesel CX-5 gets 44mpg. that is pretty good, but it is still blasphomy to use the lorax to hock you carbon spewing shit.

JNathanK

(185 posts)

7. I'll stick to the original, cell animated movie, since there's no product placement in it.

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 04:48 AM

Feb 2012

They might as well be promoting Onceler's Thneeds as environmentally friendly.

HopeHoops

(47,675 posts)

8. Looks like an ad AGAINST SUVs to me!!! Fuck THAT theed.

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 10:13 AM

Feb 2012

raouldukelives

(5,178 posts)

9. Par for the course

Reply to Adenoid_Hynkel (Original post)

Sat Feb 25, 2012, 11:42 AM

Feb 2012

These are the same people that pray to the Jesus that admires striking someone before they possibly strike you. Makes sense their Dr.Seuss would be down with killing trees.

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