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n2doc

(47,953 posts)
Wed Jun 10, 2015, 09:10 AM Jun 2015

It’s official: Hillary Clinton’s logo is actually perfect



As soon Hillary Clinton announced her presidential bid, commentators began dissecting each and every aspect of her communications strategy. Despite a few critics, many noted that the launch video successfully installed Clinton’s campaign as a collective effort rather than emphasizing that Clinton was “destined” for the presidency.


What instead provoked nothing but bad reviews was the logo design—a patriotically blue, red and white “H” with an arrow pointing right at the center. Why is the arrow red (the Republican color in the US), some asked, and why is it pointing toward the right? Were voters going to interpret it as an imminent shift towards more conservative positions? Others plainly stated that the logo didn’t say anything at all. Quartz’s Anne Quito weighed in with the following:

As unoriginal and clunky as it may appear, Clinton’s logo is perfectly functional. It’s unique enough, with utility that holds up across print, broadcast, and digital platforms. On Twitter, the red arrow is even a nifty, albeit unnecessary, device that directs the eye right to the messenger.


Clinton’s new logo builds upon Obama’s “O,” which was much closer to a corporate brand than a traditional political logo.

more
http://qz.com/423037/its-official-hillary-clintons-logo-is-actually-perfect/
73 replies = new reply since forum marked as read
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It’s official: Hillary Clinton’s logo is actually perfect (Original Post) n2doc Jun 2015 OP
Love it, background changes showing our nation. Thinkingabout Jun 2015 #1
K&R! stonecutter357 Jun 2015 #2
...... cali Jun 2015 #7
The HRC Logo Perfectly Reflects A Center Right DLC Third Way Ideology cantbeserious Jun 2015 #3
It seems that way to me. Wilms Jun 2015 #9
I LOVE <B's much betta. InAbLuEsTaTe Jun 2015 #27
+1 Erose999 Jun 2015 #30
Nailed it MissDeeds Jun 2015 #48
You've certainly got an open mind... Agschmid Jun 2015 #64
Bingo! Scuba Jun 2015 #73
Its a forward arrow... Evergreen Emerald Jun 2015 #4
It's not a forward arrow Art_from_Ark Jun 2015 #25
It would not matter what the logo was. The haters will hate. olegramps Jun 2015 #49
Yup. Agschmid Jun 2015 #65
It depends what direction the H is going. karynnj Jun 2015 #40
It's an effing LOGO for chrissakes tularetom Jun 2015 #5
There's meaning in most everything Blue_Adept Jun 2015 #6
Anything to distract from Hillary's questionable actions and positions on the issues. InAbLuEsTaTe Jun 2015 #28
Exactly! kenfrequed Jun 2015 #46
Stale just fucking stale. sgtbenobo Jun 2015 #8
"Hillary should just go home." JTFrog Jun 2015 #45
ZZING!! THIS^ The White House is Her Home. misterhighwasted Jun 2015 #51
Currently, her home is in Chappaqua, NY. Beacool Jun 2015 #57
Really? Agschmid Jun 2015 #66
I think it's pretty good, but I admit it keeps reminding me of this: phantom power Jun 2015 #10
What the heck? What does that sign signify? I've never seen it before. PatrickforO Jun 2015 #16
Hazard signs, from the future: phantom power Jun 2015 #35
After she loses to O'Malley she can market it to hospitals was my thought snooper2 Jun 2015 #26
Or these guys... Spitfire of ATJ Jun 2015 #42
"much closer to a corporate brand than a traditional political logo." marmar Jun 2015 #11
That's certainly one of the things wrong with it. merrily Jun 2015 #37
I'm pretty sure that no logo will have much of an effect in MineralMan Jun 2015 #12
And, Hillary is actually Mary Poppins - "Practically Perfect in Every Way" leveymg Jun 2015 #13
If it wasn't so damned tragic FlatBaroque Jun 2015 #14
It represents "Triangulation"--a hard move to the Right while campaigning from the left. nt Romulox Jun 2015 #15
I think it's GREAT. MADem Jun 2015 #17
Make up your mind hootinholler Jun 2015 #32
LOL! merrily Jun 2015 #36
I bow....! MADem Jun 2015 #47
Hmmm hootinholler Jun 2015 #52
You're giving our man pinboy a run for his money! nt MADem Jun 2015 #56
Pretty neutral on it - not great, but not bad either (& it kinda grows on you) 66 dmhlt Jun 2015 #18
The Harrow hootinholler Jun 2015 #19
I guess when you are hiding from issues Democrats actually care about... 99Forever Jun 2015 #20
DU rec for pissing off all the right people...nt SidDithers Jun 2015 #21
Shooting fish in a barrel these days. Blue_Adept Jun 2015 #33
Perfect? Debatable. Accurate? Absolutely. truebrit71 Jun 2015 #22
to swipe right means to approve lame54 Jun 2015 #23
according to one lady from Italy LOL snooper2 Jun 2015 #24
DU Rec for bring out all the Hillary haters! leftofcool Jun 2015 #29
I made a small but important change to it. Erose999 Jun 2015 #31
That looks awful Blue_Adept Jun 2015 #34
going back...back to what? Sounds like A RW meme. Sheepshank Jun 2015 #39
Kinda says, "Let's go back to the 90s" all right. Spitfire of ATJ Jun 2015 #43
Put that on my Tshirt and its now pointing to my right. misterhighwasted Jun 2015 #53
Sure, let's all go backwards. pnwmom Jun 2015 #61
Backwards to a time before the Iraq War Resolution, repeal of Glass Stegal, DADT, DOMA, NAFTA, Erose999 Jun 2015 #68
You realize Hillary is not Bill. Agschmid Jun 2015 #69
Back to the New Deal, back to racial segregation, back to keeping gay people in closets. pnwmom Jun 2015 #70
Thats not what I meant. The Clintons are responsible for bad decisions that sped up the Erose999 Jun 2015 #71
It's a creative concept. Wash. state Desk Jet Jun 2015 #38
Message auto-removed Name removed Jun 2015 #41
I'm a Bernie supporter but Hillary's logo is effective. Give that designer a raise. jalan48 Jun 2015 #44
I love the level of outrage this logo engenders. Starry Messenger Jun 2015 #50
It is doing what it was intended to do. Masterfully no less misterhighwasted Jun 2015 #55
Meh, the naysayers are outraged by Hillary's every breath. Beacool Jun 2015 #58
The NYC one should be of Wall Street, not midtown KamaAina Jun 2015 #54
You're easily impressed. Throd Jun 2015 #59
It's a perfect Rorschach ink blot. pnwmom Jun 2015 #60
Yup. Agschmid Jun 2015 #67
it can display a fracking site OR an urban "sacrifice zone" for the neoliberal gods MisterP Jun 2015 #62
Keep trying! daredtowork Jun 2015 #63
OMG!!!! HER LOGO HAS RED WHITE AND BLUE!!! awoke_in_2003 Jun 2015 #72

karynnj

(59,511 posts)
40. It depends what direction the H is going.
Wed Jun 10, 2015, 11:26 AM
Jun 2015

To me, putting the opposite way would look like it is going forward. However, I assume that they focus grouped both ways to see what worked better. I doubt Obama won BECAUSE of his logo -- and doubt that any candidate's standing is influenced by the quality of their logo.

Personally, I thought it ugly when I first saw it, but I am impressed after seeing it used with other colors and images superimposed on it.

tularetom

(23,664 posts)
5. It's an effing LOGO for chrissakes
Wed Jun 10, 2015, 09:31 AM
Jun 2015

Reagrdless of what anybody with too much time on his hands wants to attribute to it.

And it sure as hell doesn't warrant thousands of words of analysis.

But I guess if you're trying to sell a crappy political candidate as a brand, and you don't want anybody to ask a lot of questions, you need a snappy logo.

Blue_Adept

(6,402 posts)
6. There's meaning in most everything
Wed Jun 10, 2015, 09:35 AM
Jun 2015

And the ability to express it in interesting ways is definitely here.

It may not warrant analysis by you, but it does for others.

Otherwise this world would be a narrow, dull and uninteresting place.

I have no great love of fonts, for example, but there are some really great analytical pieces out there that when you read them, you understand more of what marketing is, interpretation and intent behind all sorts of materials.

To dismiss outright says more of you than people "with too much time on [their] hands"

kenfrequed

(7,865 posts)
46. Exactly!
Wed Jun 10, 2015, 11:45 AM
Jun 2015

A logo is the province of advertising, not of issue raising. I prefer my presidents with a greater interest in policy rather than salesmanship.

 

sgtbenobo

(327 posts)
8. Stale just fucking stale.
Wed Jun 10, 2015, 09:45 AM
Jun 2015

Hillary should just go home.

Wherever that is.

President Sanders should have been President a long time ago.

Do you like peace?

Vote for Bernie.

Do you like responsibility?

Vote for Bernie.





 

JTFrog

(14,274 posts)
45. "Hillary should just go home."
Wed Jun 10, 2015, 11:42 AM
Jun 2015

"Wherever that is."

Be careful what you wish for.

The White House was her home for 8 years.

I would have no problem with her going home. Of course, I'd have no problem with Bernie in the White House either.










Beacool

(30,254 posts)
57. Currently, her home is in Chappaqua, NY.
Wed Jun 10, 2015, 12:50 PM
Jun 2015

In January 2017 it will hopefully be 1600 Pennsylvania Ave., Washington DC.

marmar

(77,131 posts)
11. "much closer to a corporate brand than a traditional political logo."
Wed Jun 10, 2015, 09:52 AM
Jun 2015

Exactly. ..... And very apropos.


MineralMan

(146,354 posts)
12. I'm pretty sure that no logo will have much of an effect in
Wed Jun 10, 2015, 09:54 AM
Jun 2015

the election at all. I think this "controversy" is not worth a moment of anyone's time.

MADem

(135,425 posts)
17. I think it's GREAT.
Wed Jun 10, 2015, 10:00 AM
Jun 2015

The only people crabbing about the logo are people who are not fans of the candidate. If their favorite had come up with an essentially similar logo, they'd be praising it to the skies.

Not even subtle, some of the carping...

99Forever

(14,524 posts)
20. I guess when you are hiding from issues Democrats actually care about...
Wed Jun 10, 2015, 10:19 AM
Jun 2015

..."deep " thoughts about superficial bullshit are as good a distraction as anything.

 

truebrit71

(20,805 posts)
22. Perfect? Debatable. Accurate? Absolutely.
Wed Jun 10, 2015, 10:21 AM
Jun 2015

At least now she's being honest about her move to the right...

Blue_Adept

(6,402 posts)
34. That looks awful
Wed Jun 10, 2015, 10:42 AM
Jun 2015

I mean, we read left to right here. The letter is in that direction. Setting it to the left like that just looks very awkward and stilted.

 

Sheepshank

(12,504 posts)
39. going back...back to what? Sounds like A RW meme.
Wed Jun 10, 2015, 11:20 AM
Jun 2015

I hate it.

Progressives move forward...we read left to right for crying out loud.

misterhighwasted

(9,148 posts)
53. Put that on my Tshirt and its now pointing to my right.
Wed Jun 10, 2015, 12:24 PM
Jun 2015

Put Hillary's logo on my Tshirt and it points to my left.

Erose999

(5,624 posts)
68. Backwards to a time before the Iraq War Resolution, repeal of Glass Stegal, DADT, DOMA, NAFTA,
Wed Jun 10, 2015, 04:20 PM
Jun 2015

or any number of other bad decisions that can be directly attributed to the Clinton dynasty. Back to the New Deal, strong unions, higher tax rates on the 1%, etc etc.

Agschmid

(28,749 posts)
69. You realize Hillary is not Bill.
Wed Jun 10, 2015, 04:23 PM
Jun 2015

You also realize that she didn't single handedly send troops to Iraq right?

I get it she certainly voted for the resolution I don't deny that... But she did not "cause" the war.

A republican in the White House caused the war, people in power lying to the nation helped "cause" the war.

pnwmom

(109,028 posts)
70. Back to the New Deal, back to racial segregation, back to keeping gay people in closets.
Wed Jun 10, 2015, 04:24 PM
Jun 2015

There never was a perfect era. All we can keep doing is pushing ahead and fighting for our future.

Erose999

(5,624 posts)
71. Thats not what I meant. The Clintons are responsible for bad decisions that sped up the
Wed Jun 10, 2015, 04:46 PM
Jun 2015

tightening of corporate screws. BOTH of them. Hillary and Bill are the DLC, Turd Way, etc etc.

Wash. state Desk Jet

(3,426 posts)
38. It's a creative concept.
Wed Jun 10, 2015, 11:16 AM
Jun 2015

What is interesting about it I think ,is that the logo by it's design will evolve as the campaign picks up steam moving the train along at a progressive pace. The logo at some point in the action will be given voice or will take on voice. The controversy surrounding the launch of the logo adds to it's mystique. It speaks now though not yet recognized in depth.

Even if you don't like the candidate ,the message is a good one. How bout, (lets keep the country moving in the right direction.)
The reverse direction could be a reflection of setting it back or turning it back. Pointing upward could reflect moving on and up or even up through the dome, however one will choose to view it in voice. And down of course pointing downward could be a reflection of well, thumbs down ,or you know, the the GOP's way.

So you can look at it in multiple perspectives or you can look at it to say one definitive thing . What it comes down to is it's all in how you see it. The thing of it is ,it will evolve by it's design as the campaign picks up momentum. If the voice becomes one collective voice nation wide, the republican party will return to it's former republican reform party tactics as a result of it !

Young republican reformers ring any bells ! Oh Ronnie !

Response to n2doc (Original post)

Beacool

(30,254 posts)
58. Meh, the naysayers are outraged by Hillary's every breath.
Wed Jun 10, 2015, 12:51 PM
Jun 2015

I stopped caring about their opinion years ago.

pnwmom

(109,028 posts)
60. It's a perfect Rorschach ink blot.
Wed Jun 10, 2015, 12:58 PM
Jun 2015

Whatever you feel about Hillary will be reflected in how you see her logo.

MisterP

(23,730 posts)
62. it can display a fracking site OR an urban "sacrifice zone" for the neoliberal gods
Wed Jun 10, 2015, 03:40 PM
Jun 2015

or a family unit that'll have to stick together until the girl's 50 because enough people figured that "if a candidate has boobs, that means they won't wreck the economy or continue endless war"

daredtowork

(3,732 posts)
63. Keep trying!
Wed Jun 10, 2015, 03:54 PM
Jun 2015

If it was perfect, you shouldn't have to keep justifying it.

The logo is Hillary's calling card. It's important. Though I admit, nothing is going to convert me to Hillary unless she walks back her "purple triangulation" speech, comes out against TPP, and develops a welfare policy that's both a true safety net as well as a ladder out of poverty, I still wish the woman with the best chance to become the first female POTUS was a woman I'd want to vote for. Therefore, I'm throwing in some friendly logo advice.

The current logo isn't a winner. Stop defending it: start looking for a new one.

Btw, I was just reading a book called "Just My Type" that claims the Gotham typeface helped Obama win in 2008.

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