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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums30 Rock Officially Renamed Comcast Building
[link:http://www.nbcnewyork.com/news/local/comcast-building-30-rock-nbc-peacock-311241431.html|WNBC:
One of the citys most popular skyscrapers, 30 Rockefeller Plaza, will light up Wednesday evening with a new corporate name: the Comcast Building.
The rooftop signs on the 70-story building replace the General Electric initials and add the companys logo and the NBC Peacock logo to the New York City skyline. It's the first time that the iconic peacock will appear on top of the television networks historic headquarters.
The day is historically significant for NBCUniversal and NBC 4 New York, the flagship station of NBC's Owned Television Stations division.
On July 1, 1941, 30 Rockefeller Plaza was home to the first commercial television broadcast, with WNBC, then called WNBT, offering a lineup that included a Brooklyn Dodgers versus Philadelphia Phillies baseball game and Lowell Thomas reporting the news from Studio 3H. NBC 4 New York still broadcasts from a studio on the third floor, Studio 3C.
This is the third name for the building, which is nicknamed 30 Rock. It was called the RCA building beginning in 1937 after the company that founded NBC. It was then renamed for GE in 1988. GE created the Radio Corporation of America in 1919, owned it until 1930 and reacquired it in 1986.
The rooftop signs on the 70-story building replace the General Electric initials and add the companys logo and the NBC Peacock logo to the New York City skyline. It's the first time that the iconic peacock will appear on top of the television networks historic headquarters.
The day is historically significant for NBCUniversal and NBC 4 New York, the flagship station of NBC's Owned Television Stations division.
On July 1, 1941, 30 Rockefeller Plaza was home to the first commercial television broadcast, with WNBC, then called WNBT, offering a lineup that included a Brooklyn Dodgers versus Philadelphia Phillies baseball game and Lowell Thomas reporting the news from Studio 3H. NBC 4 New York still broadcasts from a studio on the third floor, Studio 3C.
This is the third name for the building, which is nicknamed 30 Rock. It was called the RCA building beginning in 1937 after the company that founded NBC. It was then renamed for GE in 1988. GE created the Radio Corporation of America in 1919, owned it until 1930 and reacquired it in 1986.
For me, it will ALWAYS be the RCA Building.
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30 Rock Officially Renamed Comcast Building (Original Post)
brooklynite
Jul 2015
OP
tymorial
(3,433 posts)1. Comcast is a cancer.
randys1
(16,286 posts)3. A rightwing deadly cancer
hlthe2b
(102,562 posts)8. As one with no feasible options other than comcast for broadband, I concur
NV Whino
(20,886 posts)2. 30 Rock is the address
That will not change no matter what corporate entity puts its name on the facade.
Prism
(5,815 posts)4. Out with the old and in with Kabletown
Like Hank Hooper always said, "New blood is the life blood of every company's blood." He's not a strong writer.
onehandle
(51,122 posts)5. Ugh. nt
MADem
(135,425 posts)6. I hate corporate branding. I hate corporate names on sports centers, too. nt
LiberalEsto
(22,845 posts)7. The Comcrap Building
sounds about right to me.
I remember ice-skating at Rockefeller Plaza as a teenager.
Initech
(100,149 posts)9. I call it the KabletownNBC Building
BuelahWitch
(9,083 posts)10. Boo! Hiss! n/t