Conservative Super Pacs turn to social media and internet to expand reach

http://www.guardian.co.uk/world/2012/jun/29/conservative-super-pacs-social-media



Right-wing Super Pacs, the partisan groups seeking to evict Barack Obama from the White House through a massive injection of private cash, have begun to invest in social media and internet-based advertising in the hope of further amplifying their impact.

With the presidential election four months away, the Super Pacs are beginning to turn their attention towards newer digital technologies that allow political campaigns to tightly target their messages to key voters in the swing states.

Facebook, Twitter and Google are all now employing dedicated teams to work directly with the Super Pacs in an attempt to help them build internet presence.

Google has three separate teams of skilled political campaigners working on the 2012 election – one liases with the Democratic campaigns, one with Republicans, and the third works with what it calls "independent expenditure groups", largely the Super Pacs.