General Discussion

hlthe2b

(102,559 posts) Wed Nov 8, 2017, 09:57 AM Nov 2017

Can someone tell me why I see ads for "HR professional certification" (SHRM) 24/7 on every station

You know the one... The attractive woman with the Siberian Husky blue eyes and the thin dark ringlet hair smiling as she tells us all that we can only trust human resource professionals who are SHRM-certified. WTF? Since when has a "professional" certification program had THIS KIND OF $$ behind it.??? Admittedly I DON'T work in HR, but I am a medical professional and I have NEVER seen these kind of ads for ANY professional organization, whether it be for physicians, nurses, dentists, veterinarians, pharmacists or any other I can think of. What is behind this?

It totally bugs me. What is behind this and what are they (whoever "they" are) gaining from this? Not to mention every time I see "SHRM" I think SHRIMP (maybe I have a tiny bit of dyslexia? LOL)

5 replies

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Can someone tell me why I see ads for "HR professional certification" (SHRM) 24/7 on every station (Original Post) hlthe2b Nov 2017 OP

I've noticed those ads too, and it seems like overkill to run a total saturation ad buy procon Nov 2017 #1

The sell is it gives a competitive edge. Esp.to less work experienced job seekers lunasun Nov 2017 #2

Apparently, that organization had some funds allocated MineralMan Nov 2017 #3

I see that abbreviation and think... Cirque du So-What Nov 2017 #4

HRCI used to be the only major certifying org for HR, SHRM wanted in on the action. Lisa0825 Nov 2017 #5

procon

(15,805 posts)

1. I've noticed those ads too, and it seems like overkill to run a total saturation ad buy

Reply to hlthe2b (Original post)

Wed Nov 8, 2017, 10:00 AM

Nov 2017

for such a limited field of interest.

lunasun

(21,646 posts)

2. The sell is it gives a competitive edge. Esp.to less work experienced job seekers

Reply to hlthe2b (Original post)

Wed Nov 8, 2017, 10:07 AM

Nov 2017

Think past floods of PMPs MBAs

MineralMan

(146,351 posts)

3. Apparently, that organization had some funds allocated

Reply to hlthe2b (Original post)

Wed Nov 8, 2017, 10:21 AM

Nov 2017

for advertising. Its membership no doubt contributed to the effort. That ad was on my CBS news program this morning. One of my web content clients is an HR placement agency. In fact, I'm working on a new page for that site this morning. Very competitive business.

Cirque du So-What

(26,032 posts)

4. I see that abbreviation and think...

Reply to hlthe2b (Original post)

Wed Nov 8, 2017, 11:16 AM

Nov 2017

'shroom'

I agree, it is strange. According to the Wikipedia page, however,

https://en.m.wikipedia.org/wiki/Society_for_Human_Resource_Management

the org has been around since 1948

Lisa0825

(14,487 posts)

5. HRCI used to be the only major certifying org for HR, SHRM wanted in on the action.

Reply to hlthe2b (Original post)

Wed Nov 8, 2017, 01:53 PM

Nov 2017

SHRM is a professional organization, but was not a certifying org until recently. HRCI is a certifying org, but not a professional org. SHRM decided it should have its own certification since it already had the membership to market it to. I think maybe the results have not been so good, so they are laying on the advertising to try to boost their sales.

There has been a fair amount of dissatisfaction with SHRM by HR execs, so the ones I know scoffed at SHRM getting into the cert market. HRCI is still the primary recognized certifier for HR.

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