DNC gears up for 2020 with voter data overhaul

Source: Axios

The Democratic National Committee (DNC) is changing the way it processes voter file data to make the Democratic Party more competitive in 2020, Raffi Krikorian, the group's chief technology officer, told Axios.

Why it matters: Democrats are trying to fix what went wrong for them in 2016 by overhauling their entire tech operation, from data management to email strategies.

National Democrats admit the Republican Party was more effective in targeting voters and having smart conversations with them during the last presidential election. "There's a pretty amazing energy in the progressive tech industry right now," Krikorian said. "We want to make sure we have the best people aligned around the Democratic Party."

The gritty details: The DNC processes voter files from each Board of Elections or Secretary of State and currently uses a single vendor, TargetSmart, to get additional information about each voter, like a change of address or their consumer history.

Read more: https://www.axios.com/dnc-2020-voter-data-processing-election-security-6df423bc-c033-46f7-9a51-1cac21726191.html