Biden campaign releases new ad that touches on president's age

Source: NBC News

March 9, 2024, 7:00 AM EST


In its first advertisement after the State of the Union address, the Biden campaign released a new ad that bookends a list of the administration's accomplishments with the president making light-hearted references to his age.

“Look, I’m not a young guy. That’s no secret,” Biden, 81, says in the ad. “But here’s the deal. I understand how to get things done for the American people. I led the country through the Covid crisis. Today, we have the strongest economy in the world.”

The 60-second spot that went up Saturday is the first in a six-week, $30 million ad buy announced by the campaign this week. It will air on local broadcasts and cable television in critical swing states: Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin, targeting young voters and voters of color in cities like Atlanta, Detroit, Las Vegas, Madison, Philadelphia, Phoenix and Raleigh.

The ad gives a glimpse of how the campaign aims to tackle the conversation around Biden's age, which polling indicates is a liability in his re-election bid. An NBC News poll released last month found that 62% of voters had “major concerns” about the president's age. Former President Donald Trump is 77. "Y’all want to talk about age? Let’s talk about age," said campaign communications director Michael Tyler said in a statement Saturday.

Read more: https://www.nbcnews.com/politics/2024-election/biden-campaign-releases-new-ad-touches-presidents-age-rcna142586