The Onion Is Sold by G/O Media
Source: NY Times
G/O Media announced on Thursday that it had sold The Onion, a satirical news site, to a group of digital media veterans.
The Onion, which started in 1988 in Wisconsin as a weekly satirical newspaper and later became a website, is known for its parodies of current events. For the last decade, it has republished the same headline after nearly every mass shooting: “‘No Way to Prevent This,’ Says Only Nation Where This Regularly Happens.”
In an email to G/O Media staff that was obtained by The New York Times, Jim Spanfeller, the chief executive, said the company was “undergoing an extensive review of our portfolio with the intention of coring down to our leading sites in terms of audience and revenues.” He said G/O Media had agreed to sell to “a new Chicago-based firm called Global Tetrahedron.”
“This company is made up of four digital media veterans with a profound love for The Onion and comedy-based content,” Mr. Spanfeller wrote. “The site’s new owners have agreed to keep The Onion’s entire staff intact and in Chicago, something we insisted be part of the deal.”
Read more: https://www.nytimes.com/2024/04/25/business/media/the-onion-sold.html?unlocked_article_code=1.nU0.rB6_.Hr8uu_yCnKHx&smid=url-share
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Spend money with the Onion’s advertisers…and tell them so.
Feedback to an advertiser identifies and breaks the wall insulating propaganda sites from sincere media, both nonfiction and fiction.
Destroying the supply lines is a wartime strategy. Media is engaged in war, identify and join the fray. It’s a propaganda war and everyone who has ears is affected. Reducing money flowing into bogus media outlets is something everyone can do starting right now.
Won’t you please join me?
