MEDIASTOUCH - An attorney for Kaepernick, an editor for Ellen and an agency pro
The impressive story behind the start-up, anti-Trump Ad Co. MediasTouch.
With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trumps Words Against Him
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An attorney for Kaepernick, an editor for Ellen and an agency pro are generating views by the millions
Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice a video production team staffed solely by the three siblings, with some content contributions from their 14-year-old sister.
Their 20 political ads have averaged over a million views each, with the most recent hitting 5 million today on Twitter.
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While the MeidasTouch name is new to the media landscape, the brothers behind it are not.
Ben Meiselas was lead attorney for Colin Kaepernicks lawsuit and settlement with the NFL, and he also led a high-profile class action suit against the organizers of the infamously overhyped Fyre Festival.
Brett Meiselas is a veteran editor and producer who served as head of digital postproduction for The Ellen DeGeneres Show from 2013 to 2018. Jordan Meiselas works in marketing and advertising, currently with agency Translation in New York.
When the three found themselves with free time and simmering political frustrations amid the Covid-19 lockdown, they decided to start making videos denouncing Trump and his conservative allies.
Thanks to their combination of skillsand a proactive social media outreach strategythey quickly generated a large audience as their videos were shared widely.
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https://www.adweek.com/tv-video/with-meidastouch-3-brothers-are-creating-visceral-ads-by-using-trumps-words-against-him/amp/?__twitter_impression=true