It's ongoing.

talking about it as a "liberal political movement" we should answer back something like... oh, you mean our Christian outreach movement! Keep reminding them how far from their Christ they actually are...

Critics of DEI will often suggest that the “Left” is attacking “colorblindbess” as an American principle. The idea is that “liberals” are pushing “identity politics” and creating an uneven competition for high demand spots, whether in companies or in universities, in sports, etc. Their claim is always that merit-based systems are the only fair way to administer access to jobs and education. However, we all know this was NEVER true. It was a myth, propaganda. Afterall, when the settlers began taking land, there was no merit in it, neither were their many requirements. Hundreds of acres of land were given away free or for minimal costs to any white settlers willing to go westward, willing to risk living on the frontier. But there was never any expectation that land-grabbers would ever contribute to greater society. Just possessing the land was enough, because it meant privatizing sections of seized territory. Much of this land was later deeded to churches and religious organizations as they were not required to report land that was donated, such as land left to the church in a will. All of that land that was “grabbed” was future wealth, setting a large portion of the white settlers on a path to always have more wealth, and therefore more say over the development of the country and its government. None of this was based on merit. Many of these in the west were people who came prepared to kill as many “Indians” as possible, same as buffalo and other fur trade. The bottom line is that, if the government can open land like that to the early settlers, there’s no reason DEI policies, Affirmative Action, and reparations for Blacks, Native Americans and interred Japanese can’t a priority. Similarly, the government has no problem subsidizing farming for struggling white farmers, but when it comes to everyone else, it’s a welfare dependency.