Twitter Founders Evan Williams and Biz Stone Invest in Innovative Vegan Meat Company
I do NOT want this to be a contentious thread - just found it interesting. If you are a meat eater, and there was a (non-soylent green) good alternative, would you use it instead of animal meat?
Twitter founders Evan Williams and Biz Stone undoubtedly have an eye for investment so when they saw fit to back the vegan meat company Beyond Meat, ears perked. Stone, himself a long time vegan, was at first a little taken aback by the product because it tastes so “freakishly similar” to real meat.
"The first reaction I had was, I know this is a meat analogue but if someone were to serve this to me in a restaurant I would have said 'I think this is a mistake,'" explains Stone to Fast Company. "There’s something about the mouth-feel, the fattiness. It feels fatty and muscly and like it’s not good for you when you’re chewing it. For a long-time vegan, it’s a little bit freaky."
Vegan Meat of the Future
But Beyond Meat still has many of the qualities that you look for in a vegan meat substitute like no cholesterol, no saturated fat, and lots of protein. It’s a scientific real world means of getting a meat-heavy society like the U.S. to jump on the vegan bandwagon because it's so similar to the real thing.
More: http://www.treehugger.com/green-investments/twitter-founders-evan-williams-and-biz-stone-invest-in-innovative-vegan-meat-company.html
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Should I pick up some sashimi for her?? I'll have a spicy tuna roll for myself!
If I want meat, I'll eat meat.
If I want veggies, I'll eat veggies.
"It's veggie meat!" 
Just another way of making food "trendy."
One, is for those that are only vegetarian for dietary/health reasons. I know a few and they still wish they could eat meat, yet are very happy to have the "faux" meat alternatives. I educated one of them the other day about how the Quorn brand is not made of soy, but instead uses "mycoprotein", i.e., mushroom or fungus cultures.
Secondly, for those of us that went veggie for reasons besides health (I don't think I need to detail them here) it's kind of like "comfort food" to omnivores. We can have those familiar foods without any connection to dead animals.
And then there's the "shapes" question. That is, why are fake meats shaped like "real" meat? My interpretation is that it's partly due to the familiarity of those forms for those of us that switched and weren't brought up veggie, as well as being a "convenient shape." We can still buy burger and hotdog buns instead of only loaf breads and put on those commonly-shaped buns our commonly-shaped fake meats. 
