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Related: Culture Forums, Support ForumsHere's why you hate the word 'moist'
http://www.sfgate.com/living/article/Here-s-why-you-hate-the-word-moist-7388025.phpWhy do so many people shudder at hearing the word "moist"?...
In the newest study, which is comprised of five individual tests, Thibodeau concludes that 10-20 percent of people are "averse" to the word "moist." As it notes, those who participated in previous surveys supposed that the root of their aversion to the word was due to its "phonological properties," or, what is defined as the "the distribution and patterning of speech sounds." However, as the results of Thibodeau's new work suggest, the aversion is actually derived from an inherent linking of the word to bodily functions (conscious or unconscious)....
In the second and third experiments, participants were asked to describe why they find the word so gross. "If participants really do find the word 'moist' aversive, then responses in a free association task may help to reveal why," the study reads. "People who find 'moist' aversive may be more likely to generate a lexical associate related to disgust especially if the semantic connotation of 'moist' is responsible for the aversion."...
The findings were not surprising. As it concluded, "Results of the experiments suggest that as much as 20 percent of the American English speaking population may be averse to 'moist' and that this aversion is related to age, gender, neuroticism, education, and a particular kind of disgust to bodily functions." Furthermore, it found that those who hate the word tended to associate it more with words that were "semantically related" to moist (like "wet" and "damp" and words that reference bodily functions (like "phlegm" and "puke" .
In the newest study, which is comprised of five individual tests, Thibodeau concludes that 10-20 percent of people are "averse" to the word "moist." As it notes, those who participated in previous surveys supposed that the root of their aversion to the word was due to its "phonological properties," or, what is defined as the "the distribution and patterning of speech sounds." However, as the results of Thibodeau's new work suggest, the aversion is actually derived from an inherent linking of the word to bodily functions (conscious or unconscious)....
In the second and third experiments, participants were asked to describe why they find the word so gross. "If participants really do find the word 'moist' aversive, then responses in a free association task may help to reveal why," the study reads. "People who find 'moist' aversive may be more likely to generate a lexical associate related to disgust especially if the semantic connotation of 'moist' is responsible for the aversion."...
The findings were not surprising. As it concluded, "Results of the experiments suggest that as much as 20 percent of the American English speaking population may be averse to 'moist' and that this aversion is related to age, gender, neuroticism, education, and a particular kind of disgust to bodily functions." Furthermore, it found that those who hate the word tended to associate it more with words that were "semantically related" to moist (like "wet" and "damp" and words that reference bodily functions (like "phlegm" and "puke" .
Moist moist moist moist moist moist moist moist moist moist moist.
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Here's why you hate the word 'moist' (Original Post)
KamaAina
May 2016
OP
Wounded Bear
(58,792 posts)1. Advertising...
all the endless crap on the airwaves about antiperspirants, feminine hygiene products, and incontinence supplies have everybody worrying about how "moist" various body regions are.
3catwoman3
(24,133 posts)6. My now 26 yr old son took one...
...marketing/advertising class while in college. He came away deciding that marketing/advertising was "lying for a living."
Throd
(7,208 posts)2. I like that word very very much.
For reasons I probably should not get into here....
panader0
(25,816 posts)13. That's what I was going to say...
JustABozoOnThisBus
(23,384 posts)3. It is a word that conjures up ...
... memories.
Here's to moist.
NRaleighLiberal
(60,038 posts)4. Who reported that foist?
KamaAina
(78,249 posts)5. To that I shall hoist!
pinboy3niner
(53,339 posts)7. You guys are the woist
KamaAina
(78,249 posts)8. Someone soak him with a joist!
pinboy3niner
(53,339 posts)9. Now my bubble has boist
NRaleighLiberal
(60,038 posts)10. that's it...you used the rest of the good stuff!
pinboy3niner
(53,339 posts)11. Well, there's that comedian...Will Doist
sarge43
(28,946 posts)12. You always gotta be foist ... with the puns. n/t
pinboy3niner
(53,339 posts)14. I'm coist. nt
sl8
(14,037 posts)15. Get there foistest wit da moistest. n/t
rug
(82,333 posts)16. I love the word moist.
It's exciting.
Major Nikon
(36,827 posts)17. I don't think moist people have a problem with it
progressoid
(50,020 posts)19. I moist certainly don't have a problem with it.
hay rick
(7,669 posts)18. I call bullshit. Moist, steaming bullshit!
Big fan of the moisture here.
bigwillq
(72,790 posts)20. Moist
I don't mind the word.
malthaussen
(17,241 posts)21. I never knew moist of us disliked it...
... foist time I ever heared of it.
-- Mal
LynneSin
(95,337 posts)22. Depends on what you are discussing
Cakes and Cookies - good
Vaginas and Basements - Bad
OriginalGeek
(12,132 posts)23. hmmm