Motown Museum unveils immersive exhibits and progress on expansion campaign

(Detroit Metro Times) Detroit's Motown Museum has been going through a transformation in the last few years, slowly revealing numerous updates for its long-awaited expansion project. During a private donor event on Oct. 4 that paid tribute to The Temptations and the Four Tops, an exciting update revealed renderings of new immersive exhibit experiences that will offer a glimpse into the Motown legacy's incredible stories.

Motown Museum Chairwoman and CEO Robin Terry also shared that expansion fundraising has reached $59 million of the museum's $65 million goal.

“We are full of gratitude for the $10 million federal grant Motown Museum received from the Department of Housing and Urban Development (HUD) at the beginning of 2023, which greatly furthered our progress," Terry said. "Our original plan was to be under full construction on the final phase of the expansion this summer, but that timeline had to evolve to align with the required and rigorous HUD environmental approvals, which are happening now leading to full construction commencing this spring. In the meantime, our talented team of architects and exhibit designers are full-steam ahead on creating the immersive experiences that will tell the inspirational Motown story in a larger, expanded way."

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The Motown Atmosphere will be an immersive room featuring classic Motown images that capture the close-knit, familial atmosphere of Detroit's music scene. A curated collection of images will feature legendary Hitsville artists in their daily lives, providing fans with an intimate look at their favorite Motown stars and sharing personal anecdotes from Motown alumni. ...............(more)

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