Texas A&M University regents approve new seal with little discussion; Aggies speak out in protest

The official Texas A&M University System and flagship school seals received new centerpieces during Wednesday's Board of Regents meeting in College Station.

Regents unanimously approved alteration of the 52-year-old seals without discussion by replacing the "T Star" logo with the "Block TAM" logo in an effort to streamline the system and flagship school's brand identity. In a message, A&M System Chancellor John Sharp said the seal change will enhance the visibility of the system and the school.

"When you talk about brand identity, having that 'Block TAM' is something that brings it all together," Sharp said. "That change makes it very obvious when you see it, where you are and what you're talking about, that it's Texas A&M and the Texas A&M System."

A&M spokesperson Shane Hinckley said the seal updates are the result of a collaborative effort between marketing and communications divisions at university and system levels that began six months ago. At the university level, the white "T Star" logo is only used by the office of the president and mostly appears on diplomas and fine gifts. At the system level, the maroon "T Star" is used by system office employees, the office of the chancellor and the board of regents and is mostly used for materials such as letterhead and business cards. Changing the "T Star" allowed for fulfillment of the "one brand" approach to reach optimum brand recognition inside and outside Texas A&M.

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