How Hillary Clinton’s kickoff speech highlighted her advantage over Republicans

How Hillary Clinton’s kickoff speech highlighted her advantage over Republicans

By Paul Waldman at the Washington Post

http://www.washingtonpost.com/blogs/plum-line/wp/2015/06/13/how-hillary-clintons-kickoff-speech-highlighted-her-advantage-over-republicans/

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Hillary Clinton gave the first major speech of her presidential campaign on Roosevelt Island in New York City, and while it wasn’t quite as heavy on biography as the campaign had led reporters to believe in the past couple of days, it was probably a good preview of what Clinton’s entire campaign will be like: lots of policy talk, with just enough personal content to paint a portrait of a candidate who both advocates for regular people and is a regular person — or, to paraphrase something President Obama once said about her, is regular enough.

This speech, like much of what Clinton does now, is about creating a synthesis out of two related goals or ideas. She wants to energize liberals in a way that also wins independents. She wants to advocate an economic agenda that will be substantively compelling and also creates a personal affinity with voters. It’s Clinton’s good fortune that she has at least the opportunity to do both at the same time.

Presidential candidates come in two basic types: those who can tell a story of personal struggle and those who can tell their relatives’ story of personal struggle. For one of the first times, today Clinton told how her mother was abandoned by her own parents and started supporting herself as a teenager. The point of these stories is to tell people, “I’m just like you.” I understand your struggles and your challenges, and I’ll advocate on your behalf. The truth is that there’s absolutely no relationship between whether a candidate was rich as a child or is rich now and what kinds of policies she’ll pursue as president. But we can conceive of this relationship between the personal and political as a 2 x 2 array with one bad quadrant, one good quadrant and two that could go either way. Here’s my liberally biased version with an example for each, placing Hillary Clinton where she’s trying to place herself:
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So FDR was a wealthy scion who championed the cause of the downtrodden, while Scott Walker came from modest circumstances but advocates the interests of the wealthy and corporations. Mitt Romney was a rich guy whom Americans came to believe cared only about rich people, a deadly combination. Clinton is someone who grew up middle-class and is now rich but who would prefer you think of her as a person just like you. Her policy case makes her personal case more persuasive, whereas someone like Walker has to deal with the tension between his personal story and the beneficiaries of his policies.



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