Branded beer and baseball caps as drug lord El Chapo's family cash in

Sun 19 Jan 2020 04.35 EST

Just months after the conviction of the Mexican narco-lord Joaquín “El Chapo” Guzmán for drug trafficking and control of a murderous criminal enterprise – the Sinaloa cartel – comes a new beer: El Chapo lager.

Mexico’s thirst for a good cerveza is matched only by the apparently unquenchable one for El Chapo merchandise. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband.

Now the beer, bearing the drugs boss’s image and name, has been launched at Mexico’s most prestigious fashion fair, Intermoda, staged last week in Guadalajara, Jalisco.

Meanwhile, within hours, 15 miles away at Tlajomulco de Zúñiga, Jalisco, a mass grave was found containing 29 bodies believed to be the victims of the continuing drug-traffic wars.

More:
https://www.theguardian.com/world/2020/jan/19/call-time-on-el-chapo-profiteering-family-drug-trafficking-cartel-mexico