Kroger sued for not telling ‘Simple Truth’ about humanely raised chicken products
http://www.rawstory.com/rs/2014/02/13/kroger-sued-for-not-telling-simple-truth-about-humanely-raised-chicken-products/
Kroger sued for not telling Simple Truth about humanely raised chicken products
By Reuters
Thursday, February 13, 2014 14:40 EST
Kroger Co, the biggest U.S. supermarket operator, faces a lawsuit claiming it deceived consumers by marketing a store brand as humanely raised chicken products when the animals were raised under standard commercial farming.
The complaint, filed late on Tuesday in Superior Court of California in Los Angeles County, is seeking class-action status against Kroger for allegedly misleading California consumers with claims about the grocers Simple Truth premium-priced store brand of chicken.
Kroger spokesman Keith Dailey told Reuters on Wednesday that the company has not had an opportunity to review the lawsuit. However, Dailey said: What we have on our Simple Truth chicken label is information for our customers that we believe is accurate, and we intend to vigorously defend our label.
The Simple Truth chicken products were packaged with labeling that stated the animals were raised in a humane environment and cage free, according to the lawsuit.