Economy

Sherman A1

(38,958 posts) Thu Jun 18, 2015, 05:04 PM Jun 2015

'Supersize' chain is shrinking: The beginning of the end for McDonald's?

For the first time in 45 years – and possibly ever – McDonald's is shrinking. This year, the fast food chain will close more restaurants than it opens.

Approximately 700 underperforming locations worldwide will be closed, CEO Steve Easterbrook announced in April, and McDonald's revealed Thursday that only 300 new stores will be opened this year.

John Gordon, a restaurant industry analyst, told The Associated Press that the chain's great success in the past has led to “a natural overconfidence."

http://www.csmonitor.com/Business/The-Bite/2015/0618/Supersize-chain-is-shrinking-The-beginning-of-the-end-for-McDonald-s?cmpid=FB

5 replies

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'Supersize' chain is shrinking: The beginning of the end for McDonald's? (Original Post) Sherman A1 Jun 2015 OP

It's not surprising since they've saturated the market. In_The_Wind Jun 2015 #1

My son just interviewed and got hired at McD's--I worked there as well as a kid. TwilightGardener Jun 2015 #2

Than you! yeoman6987 Jun 2015 #3

The European ones are so much better Duckhunter935 Jun 2015 #4

The one I worked at back in the 80's was clean and well-managed. TwilightGardener Jun 2015 #5

In_The_Wind

(72,300 posts)

1. It's not surprising since they've saturated the market.

Reply to Sherman A1 (Original post)

Thu Jun 18, 2015, 05:10 PM

Jun 2015

I see McD's golden arches everywhere I go.

TwilightGardener

(46,416 posts)

2. My son just interviewed and got hired at McD's--I worked there as well as a kid.

Reply to Sherman A1 (Original post)

Thu Jun 18, 2015, 05:14 PM

Jun 2015

I get tired of McDonald's-bashing. Hope they turn it around--focus on the quality of the food and cleanliness of the restaurants, less on trying to offer everything to a bunch of different demographics.

yeoman6987

(14,449 posts)

3. Than you!

Reply to TwilightGardener (Reply #2)

Thu Jun 18, 2015, 05:32 PM

Jun 2015

Duckhunter935

(16,974 posts)

4. The European ones are so much better

Reply to TwilightGardener (Reply #2)

Thu Jun 18, 2015, 05:40 PM

Jun 2015

They need to do just what you say. Cleanliness and food quality. Actually have the food look like what you advertise and not some smashed small patty with no ingredients.

TwilightGardener

(46,416 posts)

5. The one I worked at back in the 80's was clean and well-managed.

Reply to Duckhunter935 (Reply #4)

Thu Jun 18, 2015, 06:14 PM

Jun 2015

It was a good first-job experience, and I didn't have any qualms about eating there. They seem to be hit-or-miss with individual stores in terms of service, quality, etc. now (and I know what you mean about the squash-burger). Though Wendy's is the same way lately--our local Wendy's is all stale buns, salads with no forks in the bag, having to pull over in a parking space to wait for a drive-thru order, etc.

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