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How to Talk About Climate Change So People Will Act
http://ucsdnews.ucsd.edu/pressrelease/how_to_talk_about_climate_change_so_people_will_act[font face=Serif]May 04, 2016 | By Inga Kiderra
[font size=5]How to Talk About Climate Change So People Will Act[/font]
[font size=4]UC San Diego study suggests collective framing more effective than individual[/font]
[font size=3]What can you do about climate change? The better question might be: What can we do about climate change? University of California San Diego researchers show in a new study that framing the issue collectively is significantly more effective than emphasis on personal responsibility.
Published in the journal Climatic Change, the study finds that people are willing to donate up to 50 percent more cash to the cause when thinking about the problem in collective terms.
Thinking about climate change from a personal perspective produced little to no change in behavior.
The study’s findings run contrary to popular wisdom. Pick up a leaflet on global warming or Google around, and chances are you’ll find a “you” message urging action on the environment. Personal appeals are everywhere. Advocacy groups use them, as do the U.S. Environmental Protection Agency and the United Nations. A marketing campaign run by the European Union, for example, was explicitly focused on reminding people of their personal responsibility. “You Control Climate Change,” it declared. But is that the best way to go?
…[/font][/font]
[font size=5]How to Talk About Climate Change So People Will Act[/font]
[font size=4]UC San Diego study suggests collective framing more effective than individual[/font]
[font size=3]What can you do about climate change? The better question might be: What can we do about climate change? University of California San Diego researchers show in a new study that framing the issue collectively is significantly more effective than emphasis on personal responsibility.
Published in the journal Climatic Change, the study finds that people are willing to donate up to 50 percent more cash to the cause when thinking about the problem in collective terms.
Thinking about climate change from a personal perspective produced little to no change in behavior.
[font size=1]Members of the general public who thought about the problem of climate change in collective terms were, relative to control, willing to donate up to 50 percent more. Courtesy Nick Obradovich, Climatic Change.[/font]
The study’s findings run contrary to popular wisdom. Pick up a leaflet on global warming or Google around, and chances are you’ll find a “you” message urging action on the environment. Personal appeals are everywhere. Advocacy groups use them, as do the U.S. Environmental Protection Agency and the United Nations. A marketing campaign run by the European Union, for example, was explicitly focused on reminding people of their personal responsibility. “You Control Climate Change,” it declared. But is that the best way to go?
…[/font][/font]
