The Cleveland Browns' big logo and color change reveal was a dud because it was basically the same old thing, just a different shade.

But they promised a uniform reveal with it on April 14, and what looks like the new Browns jerseys somehow ended up on display at a store in Columbus, according to Bottlegate.com (h/t Northeast Ohio Media Group)....

Like anything on the Internet, make sure to have the appropriate skepticism if these are real. But if it's a hoax, it really is quite an elaborate one. The photos don't look doctored, although you never know. The jerseys look like photos that were reportedly leaked of the new uniforms too (again a h/t to the Northeast Ohio Media Group):...

If it's not? The Browns uniforms look pretty slick. The "Cleveland" above the numbers is old school, and very college. In a good way. Cleveland fans will be rushing out to buy one of the new jerseys, assuming this is what the new look will be ... when stores are allowed to keep the jerseys on the shelves, that is.