The Psychology behind attention-grabbing content

In case things are going well for you on THE GREATEST PAGE, this from Bizcom's Marketing Opinion...

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http://www.bizcommunity.com/Article/196/423/92735.html

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Here are a couple of things to keep in mind when you're looking to write captivating content and external marketing communications.

Psychological proximity

As complex and all-encompassing this point could be, let's break it down to something that's easier to digest. No matter the scale of the event or how seemingly shocking or amazing it might be, if what you're writing about doesn't resonate on a psychological level with your target audience then there's very little chance that they will engage with your work.

As with all marketing activities, understanding who you are communicating to will influence your product placement, campaign directions and the content of your external communications; so understanding who you're talking to will immediately steer your writing in a direction that people can relate to on a higher level. Making use of social media statistics, mobile technology and flash surveys is a great way of gathering the necessary information needed to get to grips on your target market.

Timing

Whereas proximity peaks the interest of your readers, timing automatically moves your content to the front of the queue. When covering an event, product or service launch it's of the highest priority to ensure that your content goes out in a timely fashion, preferably a few days before, with a lead-up period of social callouts. It's called news for a reason folks - it has to be new. You don't necessarily have to be the one breaking the news, but for as long as the topic remains relevant you should at least be shedding fragments of light onto more of the unknown.

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