The Brave New World of Political Advertising
The Brave New World of Political Advertising
February 20, 2019 at 2:33 pm EST By Taegan Goddard 20 Comments
https://politicalwire.com/2019/02/20/the-brave-new-world-of-political-advertising/
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Los Angeles Times: Welcome to the new frontier of campaign tech a loosely regulated world in which simply downloading a weather app or game, connecting to Wi-Fi at a coffee shop or powering up a home router can allow a data broker to monitor your movements with ease, then compile the location information and sell it to a political candidate who can use it to surround you with messages.
Campaigns dont match the names of voters with the personal information they scoop up although that could be possible in many cases. Instead, they use the information to micro-target ads to appear on phones and other devices based on individual profiles that show where a voter goes, whether a gun range, a Whole Foods or a town hall debate over Medicare.
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