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Bloomberg's massive ad campaign hikes TV prices for other candidates
PoliticoMichael Bloombergs big-spending, shock-and-awe TV ad campaign has made politicking more expensive for everyone from his 2020 rivals to Senate, House and state legislative candidates around the country.
Eight weeks into his presidential campaign, Bloomberg has already spent more money on advertising $248 million than most candidates could spend in years. That amount has squeezed TV ad inventory in nearly every state, lowering supply and causing stations to raise ad prices at a time of high demand, as candidates around the country gear up for their primaries.
On average in markets around the country, prices for political TV ads have risen by 20 percent since Bloomberg began his campaign. Meanwhile, some local politicians have already found difficulty trying to reach their own constituencies.
I think we might have been one of the first campaigns to experience the Bloomberg Effect on prices, but we certainly won't be the last, said Eric Jaye, a California-based media buyer who purchased ads for Sylvester Turner, the just-reelected Democratic mayor of Houston.
Eight weeks into his presidential campaign, Bloomberg has already spent more money on advertising $248 million than most candidates could spend in years. That amount has squeezed TV ad inventory in nearly every state, lowering supply and causing stations to raise ad prices at a time of high demand, as candidates around the country gear up for their primaries.
On average in markets around the country, prices for political TV ads have risen by 20 percent since Bloomberg began his campaign. Meanwhile, some local politicians have already found difficulty trying to reach their own constituencies.
I think we might have been one of the first campaigns to experience the Bloomberg Effect on prices, but we certainly won't be the last, said Eric Jaye, a California-based media buyer who purchased ads for Sylvester Turner, the just-reelected Democratic mayor of Houston.
If I were to vote in a presidential
primary today, I would vote for: Joe Biden
primary today, I would vote for: Joe Biden
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Bloomberg's massive ad campaign hikes TV prices for other candidates (Original Post)
brooklynite
Jan 2020
OP
bucolic_frolic
(43,369 posts)1. No wonder networks started covering his campaign
If I were to vote in a presidential
primary today, I would vote for: Joe Biden
primary today, I would vote for: Joe Biden
brooklynite
(94,796 posts)2. Networks aren't selling him that much TV time...
Most of it is going to local TV stations.
If I were to vote in a presidential
primary today, I would vote for: Joe Biden
primary today, I would vote for: Joe Biden
squirecam
(2,706 posts)3. At least
His ads are attacking Trump and not other Dems.
If I were to vote in a presidential
primary today, I would vote for: Joe Biden
primary today, I would vote for: Joe Biden