Residents push for renaming of Trump Plaza to disassociate from ex-president [View all]

Source: The Guardian

Sun 21 Apr 2024 06.00 EDT


While Donald Trump endures the ignominy of being the first former US president to face criminal trial, there is further humiliation brewing, with a movement to strip the Trump name from a building in his home state. Residents at Trump Plaza, a 40-story high-rise in the suburban New York city of New Rochelle, are pushing for the building to be renamed and to escape a near-two decade association with the legally-troubled ex-president and real estate mogul.

It would follow the slew of buildings in New York City and elsewhere that have abandoned the Trump name since he entered politics, as Trump has become a divisive, much-loathed figure by liberals even as he is loved by his fans. Owners of Trump Plaza apartments – there are 194 units – are in the middle of a vote which would further erase Trump’s name – something which would not just have implications for the people who live in the building.

Trump Plaza is located in the center of New Rochelle, a couple of blocks from restaurants and the local movie theater. Renaming the building would spare residents and workers in this racially diverse city of 80,000 people from encountering, at least visually, the Trump name.

Some people would be pleased with that. “That would be perfect. That would be great,” said Delva Domond, 65. “Because we go to New Roc, the movie theater, all the time. When we come around, we have to pass his building. So I’m always like: ‘Man, why don’t they take his sign down?’

Read more: https://www.theguardian.com/us-news/2024/apr/21/trump-plaza-rename-real-estate-value