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Interesting point that you make, although I think that part of the answer lies in historical relativism. Ailes was extreme relative to the television news market as it existed when Fox News was founded -- every bit as mush as Bannon may appear now. Ailes became all the more so when the network enjoyed success. They are both extremely competitive and both extremely driven to succeed. And yes, Bannon's agenda is different than Fox. Bannon is purely based on ideology, where Fox is simply a functional propaganda arm for the Republican party and its personalities.