http://www.thebigmoney.com/blogs/c-tweet/2010/05/25/bp-tweeted-what-about-jesus-walking-waterBP Tweeted What About Jesus Walking on Water?!
By Bernhard Warner
Posted Tuesday, May 25, 2010 - 10:09am
The Web’s eco-warriors and carbon crusaders have really been sticking it to BP ever since the Deepwater Horizon spill began leaking barrels and barrels of raw crude into the Gulf of Mexico last month. Last week, Greenpeace invited the public to trash redesign the BP logo as part of its latest social-media-inspired pressure campaign. Now, there’s another source of embarrassment for the Big Oil heavy, a Twitter-led crusader to sink BP’s crisis outreach efforts one tweet at a time.
As the Wall Street Journal reports today, the Twitter feed @BPGlobalPR, which masquerades—in name only—as that of an official BP public-relations mouthpiece, is blasting out messages that are really getting under people’s skins. One reads: “If we had a dollar for every complaint about this oil spill, it wouldn’t compare to our current fortune. Oil is a lucrative industry!”
The problem for the embattled oil giant is that many people believe the satirically arrogant tweets are coming from BP itself. You might forgive the duped, as the feed describes itself thus:“This page exists to get BP’s message and mission statement out into the twitterverse!”