Reply #32: Remember the "new" Pentagon issued bible?? [View All]

http://www.sojo.net/index.cfm?action=sojomail.display&issue=041208#20


Custom-printed Bibles for U.S. Special Ops on the way


Although the International Bible Society (IBS) indeed will crank out a limited-run, special edition of the New International Version Bible in the near future, it's unlikely that readers will discover, for example, a previously unreleased surprise ending to the Good Book. Rather, according to FedBizOpps.com, a site for federal government procurement opportunities, the Department of Defense intends to award the IBS a sole-source contract for the production of 10,000 Bibles containing military-specific messages and imagery. The Bibles - which will be distributed to soldiers of the elite U.S. Special Operations Command - will feature a "custom-designed cover" and "Army designed color photographs and text inserts."

It appears that IBS's crafting of the Special Ops Bible will rely on the "new package, same great taste" approach that the commercial sector often takes when introducing a new logo or easy-grip handle for an existing product. It's hopefully safe to assume that though the Bibles are new, they will not be "improved." IBS has an extraordinary task ahead of it, as they must juxtapose, hypothetically, Christ's "Blessed are the peacemakers" pronouncement with army-centric motivational messages and images. A tough job indeed, given the context of 100,000 "excess casualties" - consisting mainly of women and children - that U.S. and British military forces may have caused since the 2003 invasion of Iraq, as indicated in the Oct. 29, 2004, edition of The Lancet, a British medical journal