Reply #17: XM radio... [View All]

I think that satellite radio can and will survive on subscriptions if it develops niche programming with few, if any, commercials. For instance, I have XM radio and I am an avid college basketball fan. I live in the NYC metro area and, while most of the games I want to see from my conference (ACC) are televised, there are a few that are not. That's when I rely on XM radio and its new ACC channels to give me the radio telecast of those games that I can't see on TV.

This is just an example. Starting this season, XM will also have MLB games, which is great for my hubby who is a passionate Cincinnati Reds fan.

In addition, we take our XM SkyFi radio along on our NYC-to-NC trips and we enjoy not having to turn the dial all the time. We also like the fact that our music tastes (which range from top 40 all the way to new age) are well represented by the variety of stations on XM radio, which are definitely not found on regular terrestrial radio, especially in the NYC area, where it's mostly urban/hip hop (a genre I despise) and the same stale top-40, with too many commercials in between.