Democratic Underground - He didn't appreciate anyone using the image for material gain

Reply #28: He didn't appreciate anyone using the image for material gain [View All]

Judi Lynn

(1000+ posts) Send PM | Profile | Ignore

Mon Aug-29-05 03:00 PM
Response to Reply #14

28. He didn't appreciate anyone using the image for material gain

Alberto Korda

....The Cuban photographer was in the headlines last year when he won an out-of-court settlement and was paid about $50,000 from a British ad agency to settle a dispute over the use of his famed picture of Guevara in a Smirnoff vodka campaign. Korda, who lived in Havana, gave the money for children's medicines. "If Che was still alive, he would have done the same,'' Korda told Reuters then. Korda never objected to mass use of his photo as a protest symbol, but in recent years he began to fight its commercial reproduction in ways he said "dishonored'' his subject.
(snip)

http://www.companeroche.com/index.php?id=90

If he hadn't died, he'd no doubt maintain this same position. As I've heard, he NEVER took money for his photo personally.

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Reply #28: He didn't appreciate anyone using the image for material gain [View All]