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Mega-motorcycle party. Attracts something like 500,000+ people for a week in August. There are some rumblings about lots of people not bothering to attend this year.
This is probably SD's largest single event of the year. If a substantial number of bikers (which includes a lot of women bikers, or bikers with women riding with them) opt out this year it will send a huge message, and have a rather large negative impact on the overall SD economy. People going to Sturgis spend a lot of time and money in the state while they are getting to and going from the event. Lots of restaurants and motels will take a hit. Oh, yeah...and bars, too. Lots and lots of bars.
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