Reply #9: Yahoo shakes up leadership [View All]

Yahoo announced a big shake-up late Tuesday, addressing critics who for months have questioned the search giant's ability to effectively compete with other, more nimble Internet companies.

The company said two of its top executives will leave and two others will take on additional responsibilities as the Internet pioneer attempts to regain lost agility and focus. The company also said it would recast itself into three main business units: one focused on its audience, one on technology and one on advertisers and publishers.

``The Internet is continuing to grow and evolve at a rapid pace, and we're reshaping Yahoo to be a leader in the transformation,'' Chief Executive Terry Semel said in the statement.

Sue Decker, the chief financial officer, is being promoted to head the advertiser and publisher business group, which will help advertisers connect to targeted consumers across the Internet. Yahoo said Decker will continue to serve as chief financial officer while it hires a replacement. Decker has been rumored to be a replacement for Semel, and this new job gives her control over much of the company's revenues.

http://www.mercurynews.com/mld/mercurynews/news/local/16175062.htm