Reply #45: Pop stars reflect dollar's nose dive [View All]

NEW YORK — When people start talking about rappers and supermodels shunning the dollar, you know there's a problem.

As the greenback recently hit historic lows against other major currencies, rap mogul Jay-Z released a new video in which he flashes euros, not dollars. It was also widely reported recently that one of the world's richest supermodels, Gisele Bundchen, opted to be paid in euros because of the dollar's weak outlook. Her spokeswoman has denied that the model was spurning the dollar, saying Bundchen is paid in the currency of a job's location.

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While investors, multinational businesses and travelers have been witnessing the dollar's slide for years, pop culture is new territory.

Jay-Z's Blue Magic video seems to have been an attempt to acknowledge the dollar's decline in an ironic way and to paint the artist as an international superstar who is smarter than those accepting greenbacks.

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http://www.chron.com/disp/story.mpl/business/5309925.html

It's too later for the Treasury-it's out on the streets now.