Reply #3: No [View All]

I had the strangest experience with the way in which advertisers make something into a "must have" obsession for kids.

When my kids were in kgarden and preschool, we lived in Europe for a year b/c of work stuff.

When we came back to the U.S., our neighbor picked us up at the airport with her three kids. All three of them were completely insane over the rage du jour... mighty morphing power rangers. they knew all the "stats" and had all varieties of accoutrements...

my kids had missed this entire moment and the difference was startling. The marketing of cartoons and fictional characters is pretty amazing... Pokemon took this whole issue over the top, imo, and made the insanity pretty clear. Or maybe it was adults trading in beanie babies. sheesh