Steve Rosenthal, the CEO of ACT (the leading organization, along with the NAACP, of Democratic party voter drive efforts in Ohio) writes that terrorism, not religion or moral values, was the key variable why Kerry lost in Ohio.
I think his analysis is correct...
Okay, We Lost Ohio. The Question Is, Why?By Steve Rosenthal
Sunday, December 5, 2004
"When it came to getting out the Democratic vote in Ohio during the presidential election, we hit our target numbers. My organization, America Coming Together, along with our 32 America Votes partner organizations, the Democratic National Committee and the Kerry-Edwards campaign not only exceeded our turnout goals for the Buckeye State, but far exceeded anything the Democrats have done in the past...
...The first myth: Many more churchgoing voters flocked to the polls this year, driven by the Bush "moral values" and the gay marriage referendum.
Reality: The 2004 election brought no increase whatsoever in the portion of the voting electorate who attend church on a weekly basis or more often than that, according to exit polls...
...Second myth: The Bush campaign won by mobilizing GOP strongholds and suppressing turnout in Democratic areas.
Reality: Turnout in Democratic-leaning counties in Ohio was up 8.7 percent while turnout in Republican-leaning counties was up slightly less, at 6.3 percent...
...Third myth: A wave of newly registered Republican voters in fast-growing rural and exurban areas carried Bush to victory.
Reality: Among Ohio's rural and exurban voters, Bush beat Kerry by just five points among newly registered voters and by a mere two points among infrequent voters (those who did not vote in 2000)...
...Still, Kerry lost in Ohio, if narrowly, and that tipped the Electoral College in Bush's favor. If this wasn't a flood of "moral values" voters or a GOP juggernaut, what was it?
The reason Kerry lost the election had much more to do with the war in Iraq and terrorism than the political ground war in Ohio. Terrorism trumped other issues at the polls -- including moral values -- and anxious voters tended to side with Bush..."
http://www.washingtonpost.com/wp-dyn/articles/A34157-2004Dec3_2.html