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Reply #3: The phrase comes *AFTER* the propoganda [View All]

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sangha Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-12-03 01:28 PM
Response to Reply #2
3. The phrase comes *AFTER* the propoganda
not before. Phrases work because the condense numerous ideas into one pithy phrase. Before you can have a phrase that catches on, you first have to have the ideas out there in people's head because if the ideas aren't there, then the phrase won't have anything to "catch onto"

We're at Ground Zero. We have to begin at the beginning. We can't jump to the endpoint. We need to get our ideas out there and shape the way people think before we can exploit those thoughts with catch-phrases
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