Lakoff didn't argue that progressives should adopt the language of conservatives. That would be the ultimate in foolishness. Why would progressives promote conservative ideas?
Lakoff is saying that progressives should use the same methods and tactics of persuasion. Instead of relying on policies alone, we should also pay more attention to the words we use to communicate our ideas in order to ensure that the words we use are effective.
So, for liberals to "co-opt" that strategy...
It's not a call to "co-opt" a strategy. It's a call to HAVE a strategy. According to Lakoff, progressives have no strategy to persuade.
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