Reply #13: An interesting point that you bring up is selling ideology. [View All]

Your point is right on the money. Pugs are moving cars off the lot. Dems are having trouble because there's a dealership (Pugs) who has been in town longer and sells the same make and model, only with flashier colors.

As you said, it comes down to marketing. You can't be seen as an inferior version of the same product, you've got to be seen as different and better. Republican-lite is neither. And the marketing tools are there. The party that brought you the weekend through it's support of labor (anti-argument: less pay, no overtime). A fairer tax code (anti-argument: Pugs gave you 5% of the people owning 90% of the wealth). Regulation of industry (anti: Enron). Etc...

It's there for the picking. We just can't be afraid to grab it.