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Reply #4: For a documentary, over 500 is huge [View All]

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TexasBushwhacker Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Jun-19-04 09:56 PM
Response to Reply #1
4. For a documentary, over 500 is huge
The cost of prints isn't insignificant and it's better to have them standing in line for the first weekend and add theaters the second or third week. I think they call it platforming and that IS how "My Big Fat Greek Wedding" was released as well. It started on a few screens in a few cities and got good reviews, good word of mouth advertising, etc. and then they started adding screens. It actually ended up playing for a YEAR in a couple of cities.
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