All you need to do is tell everyone they spent $X on electricity the previous year and they want to spend less this year (say $Y) so, as an incentive, they'll distribute .9(X-Y) to staff in the form of bonuses and they'll have a committee which will implement policies and procedures to encourage energy savings.
If you want people to either make sacrifices or do small things to save money, then give them a financial incentive to do so.
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