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Electrifying times at the Shell Eco-marathon Europe with debut of e-mobility demonstration run

03/05/2010

06-07 may event at Eurospeedway Lausitz, Germany will see introduction of e-mobility demonstration run; first step to possible introduction of new e-mobility category at future editions

* 17 teams scheduled to participate
* In total, 213 teams from 22 european nations and beyond are under starters’ orders at eurospeedway lausitz
* Shell Eco-marathon Europe 2010 receives european commission endorsement

There’s a real electric feeling in the air at this year’s Shell Eco-marathon Europe as the 2010 edition of the competition sees the introduction of a demonstration run for an all-new E-mobility project.

Shell has introduced an E-mobility demonstration run to the 2010 edition of the Shell Eco-marathon Europe in order to test the possibility of including all-electric vehicles as a separate fuel-type category in future editions of the Shell Eco-marathon. This new initiative underlines Shell’s interest in electricity as a potential fuel. Of course this isn’t the first time that electric cars have been involved in the Shell Eco-marathon Europe: the vehicles taking in this race have been modified from a pool of hydrogen- and solar-powered vehicles competing this year. Hydrogen- and solar-powered vehicles have been competing in the Shell Eco-marathon Europe since 2003.

Matthias Bichsel, Member of the Executive Committee of Royal Dutch Shell plc and Projects &Technology Director, explains the thinking behind the introduction of this demonstration run:

All of the 213 teams competing in this year’s competition have been invited to take part in the E-mobility demonstration run, of which 17 have taken up the challenge. The race is open to teams running either Prototype or UrbanConcept vehicles, which will be fitted with a battery for this race only. The E-mobility demonstration run will take place on 06 May on the race track of EuroSpeedway Lausitz.

All vehicles will be equipped with a Joulemeter to measure the electrical consumption. In line with the overarching ambitions of the event, teams compete 3 runs with the lowest energy consumption possible. As the E-mobility run is for demonstration purposes only, there will be no formal prizes for top-performing teams.

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