An in-kind contribution is a non-cash input which can be given a cash value.
in-kind contributions - Contributions of equipment, supplies, or other tangible resource, as distinguished from a monetary grant. Some organizations may also donate the use of space or staff time as an in-kind contribution.
‘Besides checks and currency, the FEC considers "...anything of value given to influence a Federal election" to be a contribution. Note that this does not include volunteer work. As long as you are not compensated for it, you can perform an unlimited amount of volunteer work.
Donations of food, beverages, office supplies, printing or other services, furniture, etc. are considered "in-kind" contributions, so their value counts against contribution limits’.
The difference between the examples you provided and the Oprah situation is that there is
no tangible value that can be assessed with regard to Obama's appearance on her show. None! In contrast, a printer has a price they charge for their services, a landlord has a rental fee, and radio stations charge an established amount for air time. That's the difference. You might not like it or approve, but that is how the FEC views it.
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