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This is exactly what they did to Al Gore. It's a 3 step process.
1. Latch onto some issue (with Al it was a claim that he'd been to a disaster site with James Lee Witt, actually, he'd been to seventeen others with Witt, but he hadn't gone with Witt on this particular trip, and with Kerry it's this Heinz issue)
2. Inflate it to absurd proportions, usually via the media (Gore Lies! Gore Lies AGAIN! Any of these headlines sound familiar? With Kerry, they're trying to pin their own crimes on him, namely the offshore corporate offices)
3. Sit back and watch the polls climb as people gobble up these Whoppers without question.
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