Reply #15: She's preaching to the choir--it won't win Chimpy any votes that [View All]

he didn't already have.

Some interesting info on the book:

Initial print run: 350,000
Advertising budget: 500.000 (more than one dollar a copy means low faith from an already committed publisher)

Total demand during last 30 days (meaning prepub); this is for Baker and Taylor's warehouses combined: 500--TOTAL
What this means is that retailers have very little faith in it taking off.

While there are heavy pending orders; these will end up remaindered. Mark my words.

Info is gleaned from Baker and Taylor's online distribution database.

Contrast this with Richard Clarke's book:
Initial print run: 200,000 (in it's sixth print run now, I believe, with heavy backorders STILL.

Here's the real kicker--
Advertising budget: $35,000

edit: damn html tags