Reply #3: True but ... [View All]

Social Networking changes the rules.

Conventional wisdom says that a candidate needs favorable media to win an election. Conventional wisdom says that a candidate needs the support of the political establishment, Conventional wisdom says that you can't win an election without the help of the PACs and lobbyists. Conventional wisdom says, don't even expect states other than the usual swing states to be in play. Conventional wisdom says that to win the nomination you need a Super Tuesday blowout. Conventional wisdom says that if you don't have a national polling lead going into Super Tuesday, you will not get the nomination.

This election is changing conventional wisdom, and part of it is the new tactics being used by the Obama campaign. Social networking is a tool. PACs are a tool, establishment political support is a tool as well, attack dog tactics are another tool. Hillary had the old tried and tested tools, But Obama has found new tools and has destroyed the notion that you need the tried and tested tools to win.

That's why Hillary supporters don't understand Obama's success, that's why they keep on insisting "But he can't win." What they are really saying is: "He doesn't have the tools people have used in the past." But politics with the Facebook / Myspace generation can be conducted using a completely different set of tools.